Cincinnati Art Museum Annual Report
Prompt: Create an annual report for the Cincinnati Art Museum.
Created as a thank you to donors, CAM’s annual report is meant to chart the statistics of where donor money is being spent by the institution, the fruits of these donations, and visual representation of the many highlights and new exhibitions of the given year, all concluded with a word from the director. The assignment was to create one of these books in its entirety, using their logo and branding as decrement.
Solution: Study various annual reports and incorporate their format into this one with my own creative spin.
In analyzing the annual reports of various companies, including the previous ones used by Cincinnati, I could begin to formulate a base-line idea of what I wanted my own report to look like. Furthermore, the usage of photography, color-coding, and overlays allowed me to use my creativity and make this project my own. I especially take pride in my usage of the art museum’s logo throughout the book, in both making it a motif and using the logo’s color as a decorative element.
