That’s The Spirit Logo Project
Prompt: Create a fictional brand using the phrase, “That’s The Spirit!”
This project offered a significant amount of creative freedom, as it allowed me to create the brand, the product being sold, and how that product is marketed. “Spirit” is an open ended word, and there are many avenues in which the creative process could go with it.
Solution: Create an alcoholic beverage brand that focuses on spirits.
The most important part in the creation of this brand was the formation of the logo. I chose to style it as a label so that it could be used interchangeably. I also fleshed out the product list by using different shades of spirits.
